Gemma Robson

Gemma Robson

Gemma is a bookkeeper and mum of two in Newcastle who lives in denim. She's a different size in every shop and does the trying on so you don't have to.

10 blog posts · 13 style guides · 35 product selections

By Gemma

Blog

Everyone Warned Me A Corset Would Be Miserable, My Experience Disagreed6 October 2026Everyone Warned Me A Corset Would Be Miserable, My Experience DisagreedSomeone at the shop told me point blank that I'd regret it, said her sister wore...By Gemma RobsonMy Tote Bag Collection Got Called Out At A Dinner Party, I Had To Defend It6 October 2026My Tote Bag Collection Got Called Out At A Dinner Party, I Had To Defend ItI counted them on the drive home, which is a very specific kind of shame, sitting...By Gemma RobsonUnderwear Under A Swimsuit Never Crossed My Mind Until My Sister Brought It Up6 October 2026Underwear Under A Swimsuit Never Crossed My Mind Until My Sister Brought It UpMy sister called me from a dressing room at Target, which is a sentence that should...By Gemma RobsonMy Sweater Came Out Of The Wash A Different Size And I Wanted An Explanation6 October 2026My Sweater Came Out Of The Wash A Different Size And I Wanted An ExplanationOkay so I pulled a sweater out of my dryer, well, not my dryer, my washer,...By Gemma RobsonThe Bottom Button Rule Followed My Cardigan Home From My Blazer, Apparently6 October 2026The Bottom Button Rule Followed My Cardigan Home From My Blazer, ApparentlyI buttoned a cardigan on a client three weeks ago exactly the way I'd button a...By Gemma RobsonI Worried Sandals At A Funeral Would Read As Disrespectful, Maybe I Was Overthinking It6 October 2026I Worried Sandals At A Funeral Would Read As Disrespectful, Maybe I Was Overthinking ItI stood in my closet for eleven minutes on a Tuesday morning deciding what to put...By Gemma RobsonThe Corset Organs Rumour Followed Me Into A Fitting Room And I Finally Looked It Up6 October 2026The Corset Organs Rumour Followed Me Into A Fitting Room And I Finally Looked It UpI was standing in a fitting room in a shop that will remain nameless, half in...By Gemma RobsonTheres A Stitch On The Back Of Your Trench Coat Youre Supposed To Cut, Nobody Warns You6 October 2026Theres A Stitch On The Back Of Your Trench Coat Youre Supposed To Cut, Nobody Warns YouFour days before a work trip to Chicago and I'm standing in my bedroom trying to...By Gemma RobsonI Let TikTok Dress Me for a Week Based on Daily Trending Hashtags6 October 2026I Let TikTok Dress Me for a Week Based on Daily Trending HashtagsMy editor laughed out loud when I told her I’d dress based on TikTok’s trending hashtags...By Gemma RobsonWhy Looking “Effortlessly Put-Together” Is Actually the Hardest Thing to Pull Off6 October 2026Why Looking “Effortlessly Put-Together” Is Actually the Hardest Thing to Pull OffLast Tuesday I was waiting in line at Blue Bottle coffee. (Okay fine, don’t laugh –...By Gemma Robson
By Gemma

Style Guides

Everyone Warned Me A Corset Would Be Miserable, My Experience Disagreed6 October 2026Everyone Warned Me A Corset Would Be Miserable, My Experience DisagreedSomeone at the shop told me point blank that I'd regret it, said her sister wore...By Gemma RobsonMy Tote Bag Collection Got Called Out At A Dinner Party, I Had To Defend It6 October 2026My Tote Bag Collection Got Called Out At A Dinner Party, I Had To Defend ItI counted them on the drive home, which is a very specific kind of shame, sitting...By Gemma RobsonUnderwear Under A Swimsuit Never Crossed My Mind Until My Sister Brought It Up6 October 2026Underwear Under A Swimsuit Never Crossed My Mind Until My Sister Brought It UpMy sister called me from a dressing room at Target, which is a sentence that should...By Gemma RobsonMy Sweater Came Out Of The Wash A Different Size And I Wanted An Explanation6 October 2026My Sweater Came Out Of The Wash A Different Size And I Wanted An ExplanationOkay so I pulled a sweater out of my dryer, well, not my dryer, my washer,...By Gemma RobsonThe Bottom Button Rule Followed My Cardigan Home From My Blazer, Apparently6 October 2026The Bottom Button Rule Followed My Cardigan Home From My Blazer, ApparentlyI buttoned a cardigan on a client three weeks ago exactly the way I'd button a...By Gemma RobsonI Worried Sandals At A Funeral Would Read As Disrespectful, Maybe I Was Overthinking It6 October 2026I Worried Sandals At A Funeral Would Read As Disrespectful, Maybe I Was Overthinking ItI stood in my closet for eleven minutes on a Tuesday morning deciding what to put...By Gemma RobsonThe Corset Organs Rumour Followed Me Into A Fitting Room And I Finally Looked It Up6 October 2026The Corset Organs Rumour Followed Me Into A Fitting Room And I Finally Looked It UpI was standing in a fitting room in a shop that will remain nameless, half in...By Gemma RobsonThe Cardigan Is Named After A Real Person And I Needed To Know Why6 October 2026The Cardigan Is Named After A Real Person And I Needed To Know WhyI'm standing in a fitting room with a $128 cardigan half buttoned, my phone in my...By Gemma RobsonTheres A Stitch On The Back Of Your Trench Coat Youre Supposed To Cut, Nobody Warns You6 October 2026Theres A Stitch On The Back Of Your Trench Coat Youre Supposed To Cut, Nobody Warns YouFour days before a work trip to Chicago and I'm standing in my bedroom trying to...By Gemma RobsonI Had No Idea Where Jeans Came From Until I Looked It Up6 October 2026I Had No Idea Where Jeans Came From Until I Looked It Up"Denim's from Levi's, obviously, that's just where jeans come from." That's what a guy at a...By Gemma RobsonI Let TikTok Dress Me for a Week Based on Daily Trending Hashtags6 October 2026I Let TikTok Dress Me for a Week Based on Daily Trending HashtagsMy editor laughed out loud when I told her I’d dress based on TikTok’s trending hashtags...By Gemma RobsonEverything you need to look polished in five minutes6 October 2026Everything you need to look polished in five minutesI have never been an early person. I have perfected the snooze button and can roll...By Gemma RobsonWhy Looking “Effortlessly Put-Together” Is Actually the Hardest Thing to Pull Off6 October 2026Why Looking “Effortlessly Put-Together” Is Actually the Hardest Thing to Pull OffLast Tuesday I was waiting in line at Blue Bottle coffee. (Okay fine, don’t laugh –...By Gemma Robson
Picked by Gemma

Product Selections

AccessoriesAccessoriesBlack DressesBlack DressesSleeveless DressesSleeveless DressesRuched DressesStyleStyleBlack PantsBlack PantsBlazersJumpsuitsJumpsuitsLeopard Print DressesLeopard Print DressesShirred DressesShirred DressesCrossbody BagsCrossbody BagsDenim ShirtsDenim ShirtsPolo ShirtsPolo ShirtsLeather JacketsLeather JacketsWeekend BagsWeekend BagsSilver BraceletsSilver BraceletsCotton SkirtsCotton SkirtsCanvas SneakersCanvas SneakersGold Plated NecklacesLinen ShortsLinen ShortsRed TopsRed TopsUnderwired BikinisUnderwired BikinisBallet FlatsBallet FlatsEmbroidered JeansEmbroidered JeansSneaker SocksSneaker SocksNavy BagsNavy BagsComfort BootsComfort BootsRunning LeggingsRunning LeggingsFrench OutfitsFrench OutfitsSpring OutfitsSpring OutfitsParty OutfitsParty OutfitsHoliday OutfitsHoliday OutfitsSummer Jeans Outfit IdeasSummer Jeans Outfit IdeasBlack Sneakers Outfit IdeasBlack Sneakers Outfit IdeasWinter Skirt Outfit IdeasWinter Skirt Outfit Ideas