Siobhan McCann

Siobhan has run a florist in Belfast for nearly twenty years and takes most of her colour cues from what's on the counter. Prints, brights and combinations you'd be scared to try are her thing.

3 blog posts · 9 style guides · 34 product selections

By Siobhan

Blog

Loafers With Jeans Feels Like An Unwritten Rule Ive Been Quietly Breaking

6 October 2026Loafers With Jeans Feels Like An Unwritten Rule Ive Been Quietly BreakingA colleague asked me last month, over Slack, in the middle of an actual budget review,...By Siobhan McCann

The styling secrets that make expensive clothes look boring

6 October 2026The styling secrets that make expensive clothes look boringI was trying on a cashmere jumper in Selfridges last autumn when I realised what the...By Siobhan McCann

The ‘Rich Mom’ Clean Aesthetic Is Over — Meet Its Chaotic Replacement

6 October 2026The ‘Rich Mom’ Clean Aesthetic Is Over — Meet Its Chaotic ReplacementFor the last five years, we’ve collectively lived in a beige bubble. Immaculate cream-colored sofas that...By Siobhan McCann

By Siobhan

Style Guides

Loafers With Jeans Feels Like An Unwritten Rule Ive Been Quietly Breaking

6 October 2026Loafers With Jeans Feels Like An Unwritten Rule Ive Been Quietly BreakingA colleague asked me last month, over Slack, in the middle of an actual budget review,...By Siobhan McCann

Nobody Could Tell Me Where The Word Sweater Came From

6 October 2026Nobody Could Tell Me Where The Word Sweater Came FromI called it a "sweater" for probably eleven years before I said the word out loud...By Siobhan McCann

The Puffer Jackets Origin Story Is Weirder Than I Expected

6 October 2026The Puffer Jackets Origin Story Is Weirder Than I ExpectedMy phone buzzed four times in about ninety seconds. My friend group chat, the one that...By Siobhan McCann

The Trench Coats Military Origin Story Surprised Me More Than Expected

6 October 2026The Trench Coats Military Origin Story Surprised Me More Than ExpectedSomeone on a menswear forum once told me, with total confidence, that Burberry personally designed the...By Siobhan McCann

Thongs Get Blamed For Yeast Infections In Every Group Chat Im Part Of

6 October 2026Thongs Get Blamed For Yeast Infections In Every Group Chat Im Part OfI was standing in a Target parking lot last Tuesday reading a text from Danielle that...By Siobhan McCann

Denim Jackets Were A Whole 80s Uniform I Somehow Missed

6 October 2026Denim Jackets Were A Whole 80s Uniform I Somehow MissedMy sister had just dropped three photos into the family group chat, dug out of a...By Siobhan McCann

I Went Down A Rabbit Hole Trying To Find Out Who Invented The Wrap Dress

6 October 2026I Went Down A Rabbit Hole Trying To Find Out Who Invented The Wrap DressA woman at a dry cleaner's counter in Cherry Creek, waiting behind me while I explained...By Siobhan McCann

The wardrobe audit that reveals what you actually need

6 October 2026The wardrobe audit that reveals what you actually needIt’s 6: 30 am on a Monday morning and I’m standing in front of my wardrobe...By Siobhan McCann

The styling secrets that make expensive clothes look boring

6 October 2026The styling secrets that make expensive clothes look boringI was trying on a cashmere jumper in Selfridges last autumn when I realised what the...By Siobhan McCann