Top Picks

$344.00 RENT THE RUNWAY
How we pick
Quick word on how this list was made. Fiona, Dani, Rosie, Lauren and Siobhan picked their favourites from the cowl neck maxi floral dress we found across loads of UK shops. No sponsored spots, no brand deals, just what they'd buy with their own money. We keep a mix of prices so there's something whether you're treating yourself or being sensible this month, and we limit how many come from one retailer. Stock and prices update regularly from each shop, so if something's gone, it's sold out rather than hidden.
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$50 to $1004 pieces

HELLOMOLLY
Dreamy Bloom Halter Cowl Maxi Dress Blue
$99.95 HELLOMOLLY
HELLOMOLLY
Love Lily Maxi Dress Print
$99.95 HELLOMOLLY
WILD OAK BOUTIQUE
Ameia Maxi Dress
$84.00 WILD OAK BOUTIQUE
GODDIVA
Goddiva One Shoulder Cowl Neck Chiffon Floral Maxi Dress
$68.00 GODDIVAWorth the splurge13 pieces

HELLO MOLLY
Raven Maxi Dress Black
$115.95 HELLO MOLLY
HELLO MOLLY
Rebellious Rose Halter Satin Maxi Dress White
$129.95 HELLO MOLLY
HELLOMOLLY
Flirtations Mesh Maxi Dress Black
$107.38 HELLOMOLLY
GODDIVA
Goddiva Cowl Neck Floral Print Jacquard Chiffon Maxi Dress
$115.00 GODDIVA
RENT THE RUNWAY
Rotate Chiffon Maxi Ruffle Dress Purple-black-print
$344.00 RENT THE RUNWAY
HELLO MOLLY
Petal Dusk Mesh Halter Maxi Dress Blue
$115.95 HELLO MOLLY
HELLO MOLLY
Ethereal Garden Floral Petal Satin Cowl Neck Maxi Dress Blue
$125.95 HELLO MOLLY
HELLO MOLLY
Flamingo Nights Halter Knit Maxi Dress Chocolate
$105.95 HELLO MOLLY
HELLO MOLLY
Garden Gems Halter Maxi Dress Lilac
$105.95 HELLO MOLLYLOFT
Loft Astr The Label Floris Burnout Floral Maxi Dress
$168.00 LOFT
HELLO MOLLY
Dreamy Floral Cowl Neck Halter Maxi Dress Green
$135.95 HELLO MOLLY
HELLO MOLLY
Midnight Blossoms Halter Maxi Dress Floral
$115.95 HELLO MOLLY
HELLO MOLLY
Elegant Garden Satin Cowl Neck Maxi Dress Blue
$119.95 HELLO MOLLYMore like this
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