I’ve Been Shopping for Clothes at Home Stores (And You Should Too)
Hi guys, so I have a story for you about maybe the most shameful thing I’ve worn in recent history. And trust me when I say that I’ve worn some…
Why French Girls Always Look Better Than Me (And The Stupidly Simple Trick I Finally Figured Out)
Here’s the thing: I’ve spent years trying to understand why French girls always look cool and put-together, while I’ve never been able to replicate their style. OK, let’s be real:…
The Returns Section Shopping Hack That Changed How I Think About Fashion
Consider this your unofficial FIDSTORY fashion designer guarantee: I will now get furious texts from stylist friends when this posts. But y’know what? Newsflash: I’m terrible at keeping secrets that…
I Spent $400 Copying My Grandfather’s Wardrobe and Now I’m the Coolest Person in Finance
There is a photo of my great-grandfather sitting on my mum’s fireplace mantel in Atlanta. It’s from 1985 and he’s standing outside of his church, dressed to the nines. High-waisted…
The One Outfit Formula That Never Fails Me (And Why It Actually Matters for Sustainable Style)
Hang with me here. I know what you’re thinking because I used to think it too. How can someone who writes about sustainable fashion be advocating regularly wearing the same…
Why I’m Having an Existential Crisis About Getting Dressed Every Morning
It’s Thursday morning and I’m running to make the lift in my building when the doors open again with my neighbour rushing in behind me. Sarah, who lives on the…
Why Fashion Stylists Are Secretly Hoarding M&S Basics (And You Should Too)
I was backstage at a fashion week adjacent show. You know the ones; one of those stark white/black set shoots where everyone takes themselves far too seriously for discussion of…
Five Pieces, Thirty Outfits: How My Fashion Crisis Taught Me Everything About Smart Shopping
My bedroom floor looked like a homicide scene last October. Instead of bodies silhouetted with chalk, there were piles of clothes strewn about. Literal piles. Mountains. Cliffs. Seven years’ worth…
I Found My Mom’s 80s Fashion Magazine Collection and These Trends Are Coming Back
My mother made one huge mistake last Christmas when she said yes to my request to come stay with her and “just quickly look through some boxes” to find childhood…
The ‘Mom’ Trend Gen Z Has Completely Reinvented
I discovered my mum’s collection of fanny packs last month while digging through her closet; you read that right, collection. I didn’t stop at one or two. She had an…