Why Fashion Girls Are Secretly Obsessed With This $100 M&S Sweater
Okay. Bear with me. This is going to sound insane but two years ago I started noticing high fashion editors wearing the same Marks & Spencer sweater. I did what…
The M&S Shopping Secret Every Fashion Expert Knows (But Won’t Tell You)
Last week I was standing in Target staring at a rack of white t-shirts for the thousandth time when it hit me. I burst out laughing, standing there in the…
I spent a week learning what “cores” are and now I understand why Gen Z thinks I’m ancient
My phone buzzed at 7: 23 am Thursday morning with a text from my younger sister Emma asking, “Madison are you more cottagecore or dark academia?” I had literally JUST…
What fashion editors learn that transforms their style
Before working in fashion, I believed that fashion editors were born, not made. They arrive fresh-faced into the industry and dazzle us with their innate sense of style and magical…
How to dress for your actual climate not Instagram
I remember the moment that I knew I had stopped pretending that I lived in Milan and started embracing that I lived in Manchester. It was around lunchtime in mid-January.…
The shopping strategy that builds wardrobes that last
I’ll never forget the day I realised I’d been doing it all wrong. It was an average Wednesday evening sometime towards the end of last year and rather than heading…
The investment timeline that builds better wardrobes
I’ve always been an “all or nothing” kind of girl. If I go into a store I like to imagine my entire wardrobe reinvented anew. Then comes…the bump. That sickening…
How to look like you understand fashion without following every trend
I can distinctly remember when fashion finally began to make sense to me. I was shopping in a vintage store in Manchester and trying on a wool blazer that cost…
The shopping discipline that improves style and saves money
I hate shopping. Ok, there. I said it. I used to spend entire afternoons wandering from store to store with a half empty basket. An item here because it’s on…
The wardrobe mathematics that actually work
I’ve always been shit at maths. Proper shit. I’m talking my maths teacher in year 10 solemnly telling me, “Noah, I don’t think anyone’s ever scored a negative number on…